Hello.

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For the last year it has been my job to hunt out the 52 Greatest Weekends on one of Australia’s greatest roads - The Great Ocean Road. To be the eyes, ears and voice of over 2M @visitgreatoceanroad social media followers so they could take the amazing journey with me. 

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I am a one-woman crew and love getting my hands dirty - filming, presenting, writing, producing and social media management are all in a day’s work on the road. Travel, tourism and adventure are where my creative passions comes alive. An endlessly curious blogger, I love nothing more than jumping into my campervan Lola and camera in hand, hunting out the most exciting, soul soaring adventures in Australia and beyond. 

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2020 also saw me travelling the Great Southern Touring Route - along the Bellarine Peninsula, Great Ocean Road, Grampians and Ballarat Goldfields. On a mission to find out ‘What’s so great about it?’ and share the 8-day itinerary with an international travel trade show audience.

 

2017-9 took me to the Global Gardens of Swiss wellness company Weleda. Travelling the world filming, photographing, presenting and blogging about sustainability, eco farming practices and low-tox living. A highly sort over position with over 5k global applications - selected via a social media voting poll then a gruelling week-long creative battle in Germany with 15 other national finalists. The blog has since been turned into a published book.

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When I’m not travelling on content creation projects I return to my advertising agency roots – as a freelance Creative Director/Art Director. With over eighteen years in the advertising industry under my belt spanning both local and international campaigns for clients including Target, Kmart, Care Australia, 7-Eleven, Cotton On Foundation, Brown Brothers Wines, GSK, Visit Victoria, Lion Nathan and Suzuki. These campaigns have led to recognition at award shows including Cannes, Effies, Award and MADC.

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I find working on large platform ideas most rewarding and my passion for design and photography leads too highly conceptual, thoughtfully crafted multi-channelled campaigns. Paying it forward and leaving the planet better than we find it are topics close to my heart and are shaping my direction moving forward whilst enjoying every adventure along the way.

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